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Limited edition advertising does not always work for luxury brands: The influence of consumption contexts Conference paper
Tseng, T., Liu, T. C., Mo, Z.. Limited edition advertising does not always work for luxury brands: The influence of consumption contexts[C], Seoul, Korea:Global Alliance of Marketing & Management Associations, ISSN 1976-8699, 2020.
Authors:  Tseng, T.;  Liu, T. C.;  Mo, Z.
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Luxury Brand  Limited Edition  Emotional Consumption  Cognitive Consumption  Product Visibility  
Will made-in tags intervene the effects of limited-quantity scarcity messages for luxury brands? Conference paper
Tseng, T., Liu, T. C., Balabanis , G. . Will made-in tags intervene the effects of limited-quantity scarcity messages for luxury brands?[C], 2019.
Authors:  Tseng, T.;  Liu, T. C.;  Balabanis , G.
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limited-quantity scarcity  LQS  country of origin  COO  luxury brands  
How video bloggers (Vlogger) affect parasocial interaction and brand Conference paper
Liu, T. C., Lam, I, Liu, Y., Tseng, T.. How video bloggers (Vlogger) affect parasocial interaction and brand[C], 2018.
Authors:  Liu, T. C.;  Lam, I;  Liu, Y.;  Tseng, T.
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vlogger  parasocial interaction  PSI  brand  
Can product typicality enhance consumers’ attitudes toward goods from economically hostile countries Conference paper
Tseng, T. , Balabanis, G. , Liu, T. C.. Can product typicality enhance consumers’ attitudes toward goods from economically hostile countries[C], 2017.
Authors:  Tseng, T. ;  Balabanis, G. ;  Liu, T. C.
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Economic animosity  implicit attitude  product typicality  
Limited edition products for luxury brands: Consider customers in hedonic and utilitarian consumption Conference paper
Tseng, T., Liu, T. C.. Limited edition products for luxury brands: Consider customers in hedonic and utilitarian consumption[C], Perth:Curtin University, 2017.
Authors:  Tseng, T.;  Liu, T. C.
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Luxury brands  limited edition products  hedonic consumption  utilitarian consumption  
Examining consumers' dual-attitudes toward products from a hostile country: May ethnic product typically make a difference Conference paper
Tseng , T. , Balabanis , G., Liu, T. C.. Examining consumers' dual-attitudes toward products from a hostile country: May ethnic product typically make a difference[C], Oslo, Norway:European Marketing Academy, 2016.
Authors:  Tseng , T. ;  Balabanis , G.;  Liu, T. C.
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Attitudes  hostile country  ethnic  animosity  
Applying CBBE in luxury hotel branding: An empirical study Conference paper
Liu, T. C., Wong, A., Tseng, T., Chang, W. Y.. Applying CBBE in luxury hotel branding: An empirical study[C], 2016.
Authors:  Liu, T. C.;  Wong, A.;  Tseng, T.;  Chang, W. Y.
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Brand equity  Brand attitude  Purchase intention  Service brand  Luxury hotel  
The impact of customer-based brand equity on purchase intention: The mediating role of brand attitude in hotel industry Conference paper
Liu, T. C., Tseng , T., Perez, A., Chang, W. Y.. The impact of customer-based brand equity on purchase intention: The mediating role of brand attitude in hotel industry[C], Oslo, Norway:European Marketing Academy, 2016.
Authors:  Liu, T. C.;  Tseng , T.;  Perez, A.;  Chang, W. Y.
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Brand equity  Brand attitude  Purchase intention  
Erratum to: Guidelines for the use and interpretation of assays for monitoring autophagy (3rd edition) (Autophagy, 12, 1, 1-222, 10.1080/15548627.2015.1100356 Other
2016-01-01
Authors:  Klionsky, Daniel J.;  Abdelmohsen, Kotb;  Abe, Akihisa;  Abedin, Md Joynal;  Abeliovich, Hagai; et al.
Favorite | TC[WOS]:407 TC[Scopus]:24 | Submit date：2022/07/20
The inconsistency of ethnocentric bias in the dual-attitude model Conference paper
Tseng, T., Balabanis, G., Liu, T. C.. The inconsistency of ethnocentric bias in the dual-attitude model[C], 2015.
Authors:  Tseng, T.;  Balabanis, G.;  Liu, T. C.
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inconsistency  ethnocentric bias  dual-attitude