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The effect of salespersons’ retail service quality and consumers’ mood on impulse buying Journal article
Chanthika Pornpitakpan, Yizhou Yuan, Jie Hui Han. The effect of salespersons’ retail service quality and consumers’ mood on impulse buying[J]. AUSTRALASIAN MARKETING JOURNAL, 2017, 25(1), 2-11.
Authors:  Chanthika Pornpitakpan;  Yizhou Yuan;  Jie Hui Han
Favorite | TC[WOS]:28 TC[Scopus]:36  IF:4.0/6.2 | Submit date：2020/07/16
Impulse Buying  Salesperson’s Retail Service Quality  Mood  Mediation Test  Purchase Intentions  Store-revisit Intentions  
Mental Budgeting: The Effects of Culture, Expense Amount, and Compulsive-Buying Trait on Underconsumption Conference paper
Pornpitakpan, Chanthika, Yuan, Yizhou. Mental Budgeting: The Effects of Culture, Expense Amount, and Compulsive-Buying Trait on Underconsumption[C], 2016, 438-442.
Authors:  Pornpitakpan, Chanthika;  Yuan, Yizhou
Favorite | TC[WOS]:0  | Submit date：2020/07/15
Mental Budgeting  Underconsumption  Long-term Orientation  Framing  Compulsive Buying  Self-control  
Effects of perceived product similarity and ad claims on brand responses in comparative advertising Journal article
Pornpitakpan,Chanthika, Yuan,Yizhou. Effects of perceived product similarity and ad claims on brand responses in comparative advertising[J]. Asia Pacific Journal of Marketing and Logistics, 2015, 27(4), 535-558.
Authors:  Pornpitakpan,Chanthika;  Yuan,Yizhou
Favorite | TC[WOS]:4 TC[Scopus]:4 | Submit date：2019/08/01
Ad Claims  Category Substitution  Comparative Advertising  Perceived Similarity  Schema Congruity  
Unrealistic Optimism, Defensive Pessimism, and Implicit Self-Enhancement in Singapore: Implications for Marketers Conference paper
Pornpitakpan, Chanthika, Yuan, Yizhou, Green, Robert T.. Unrealistic Optimism, Defensive Pessimism, and Implicit Self-Enhancement in Singapore: Implications for Marketers[C], 2013, 229-236.
Authors:  Pornpitakpan, Chanthika;  Yuan, Yizhou;  Green, Robert T.
Favorite | TC[WOS]:0  | Submit date：2020/07/15
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