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Market Signals: Website Investment and Physical Store Existence Journal article
Xuehua Wang, Wing Chi Chow, Zhilin Yang, Jennifer Y.M. Lai. Market Signals: Website Investment and Physical Store Existence[J]. Asia Pacific Journal of Marketing and Logistics, 2014, 26(1), 94-113.
Authors:  Xuehua Wang;  Wing Chi Chow;  Zhilin Yang;  Jennifer Y.M. Lai
Favorite | TC[WOS]:3 TC[Scopus]:7  IF:3.9/4.6 | Submit date：2019/10/17
Internet Marketing  Consumer Behaviour  
Market signals: Web site investment and physical store existence Journal article
Wang,Xuehua, Chow,Wing Chi, Yang,Zhilin, Lai,Jennifer Y.M.. Market signals: Web site investment and physical store existence[J]. Asia Pacific Journal of Marketing and Logistics, 2014, 26(1), 94-113.
Authors:  Wang,Xuehua;  Chow,Wing Chi;  Yang,Zhilin;  Lai,Jennifer Y.M.
Favorite | TC[WOS]:3 TC[Scopus]:7  IF:3.9/4.6 | Submit date：2019/08/01
Consumer Behaviour  Internet Marketing  
A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective Journal article
Xuehua Wang, Cheris W.C. Chow, Zhilin Yang. A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective[J]. International Journal of Internet Marketing and Advertising, 2012, 7(3), 260-277.
Authors:  Xuehua Wang;  Cheris W.C. Chow;  Zhilin Yang
Favorite | TC[Scopus]:9  IF:1.3/0 | Submit date：2019/11/01
Cognitive Processes  Purchase Intentions  Positivity  Virtual Reviews  Choice Mechanisms  Cognitive Processing  Normative Processing  Searcher Problems  Decision Making  Two-path Models  Psychological Mechanisms  Psychology  Theoretical Implications  Managerial Implications  Online Shopping  Virtual Shopping  E-shopping  Electronic Shopping  Internet Marketing  Advertising  World Wide Web  Normative Processes  Affective Processes  Online Product Reviews  Empathy  
How Positivity of and Empathy Reflected by Online Reviews Influence Online Purchase Intentions: A Choice Mechanism Perspective Conference paper
Xuehua WANG, Cheris W.C. CHOW, Zhilin YANG. How Positivity of and Empathy Reflected by Online Reviews Influence Online Purchase Intentions: A Choice Mechanism Perspective[C], 2011.
Authors:  Xuehua WANG;  Cheris W.C. CHOW;  Zhilin YANG
Favorite |  | Submit date：2019/11/01