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Social exclusion and consumption pattern: An experimental study Conference paper
Liu, T. C., Chu, E.. Social exclusion and consumption pattern: An experimental study[C], Taipei, Taiwan:Academy of Taiwan Information Systems Research & International Business Academics Consortium, 2014.
Authors:  Liu, T. C.;  Chu, E.
Favorite |  | Submit date：2022/06/06
Social Exclusion  Consumption Pattern  Consumer  Hedonic  
Factors of Consumer Responses to Green Advertising: Cultural Orientation, Environmental Concern, and Product Involvement Conference paper
Pornpitakpan, C., Yuan, Y.. Factors of Consumer Responses to Green Advertising: Cultural Orientation, Environmental Concern, and Product Involvement[C], Vancouver, Canada:Academy of International Business, 2014, 42-null.
Authors:  Pornpitakpan, C.;  Yuan, Y.
Favorite |  | Submit date：2023/08/20
green advertising  cultural orientation  individualism-collectivism  product involvement  environmental concern  
Friendliness, Helpfulness and Respectfulness:The effect of employee attributes on customer satisfaction Conference paper
Yan, L, Liu, T. C.. Friendliness, Helpfulness and Respectfulness:The effect of employee attributes on customer satisfaction[C], Michigan, USA:Academy of International Business, 2014.
Authors:  Yan, L;  Liu, T. C.
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Service marketing  Emerging economies  Customer Satisfaction  Service Encounter  Confucianism  
The inconsistency of explicit and implicit manifestations of ethnocentric bias Conference paper
Tseng, T., Balabanis, G., Liu, T. C.. The inconsistency of explicit and implicit manifestations of ethnocentric bias[C], Michigan, USA:Academy of International Business, 2014.
Authors:  Tseng, T.;  Balabanis, G.;  Liu, T. C.
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ethnocentric bias  product type  attitude  
Strategic Orientation, Internal Communication, and Capability Building in IJVs: A Contingency Perspective Conference paper
Chen, X. Y., Zhou, K.Z.. Strategic Orientation, Internal Communication, and Capability Building in IJVs: A Contingency Perspective[C], San Diego, LA, U.S.:ACADEMY OF INTERNATIONAL BUSINESS, 2009.
Authors:  Chen, X. Y.;  Zhou, K.Z.
Favorite |  | Submit date：2022/08/29
Antecedents and Consequences of New Venture Growth Strategy: An Empirical Study in China Conference paper
Zou, H, Chen, X. Y.. Antecedents and Consequences of New Venture Growth Strategy: An Empirical Study in China[C], East Lansing, Michigan:2008 ACADEMY OF INTERNATIONAL BUSINESS, 2008, 237-238.
Authors:  Zou, H;  Chen, X. Y.
Favorite |  | Submit date：2022/08/29