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Match or not? The beauty of static and dynamic effects of emotional cues from different sources on Ad evaluation: An arousal-based approach Conference paper
Yan, L., Liu, T. C.. Match or not? The beauty of static and dynamic effects of emotional cues from different sources on Ad evaluation: An arousal-based approach[C], Chicago, USA:American Marketing Association, 2015.
Authors:  Yan, L.;  Liu, T. C.
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Arousal Regulation  Mood Congruence  Arousal-as-Information  Ad Evaluation  
A Study on Consumer Repulsion：Evidence from China Conference paper
Bu, H., Liu, T. C., Ping, Y., Shi, G., Wang, Y.. A Study on Consumer Repulsion：Evidence from China[C], Chicago:The American Marketing Association, 2014.
Authors:  Bu, H.;  Liu, T. C.;  Ping, Y.;  Shi, G.;  Wang, Y.
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consumer repulsion  perceived risk  national identification  global communication  product ownership  word of mouth  
Investments in customer relationships and relationship strength: Evidence from insurance industry in China Conference paper
Shi, G, Ping, Y, Wang, Y, Liu, T. C.. Investments in customer relationships and relationship strength: Evidence from insurance industry in China[C], Chicago:American Marketing Association, 2012.
Authors:  Shi, G;  Ping, Y;  Wang, Y;  Liu, T. C.
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Relationship Investment Efforts  Perceived Relationship Investment  Relationship Strength  Customer Innovativeness  Complaint Propensity