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Comparing consumer intention to purchase ethical fashion cross-culturally Conference paper
Pérez, Andrea, Collado, Jesus, Liu TC(劉丁己). Comparing consumer intention to purchase ethical fashion cross-culturally[C]:European Marketing Academy, 2023.
Authors:  Pérez, Andrea;  Collado, Jesus;  Liu TC(劉丁己)
Favorite |  | Submit date：2023/03/13
Dynamic marketing capabilities and firm performance Conference paper
Lancy Mac, Jimmy Lee Chi Ming. Dynamic marketing capabilities and firm performance[C], Denmark:European marketing academy, 2023.
Authors:  Lancy Mac;  Jimmy Lee Chi Ming
Favorite |  | Submit date：2023/08/22
When Scarcity Mind-set Promotes Prosocial Behaviours: A Waste Reduction Perspective Conference proceedings
Budapest, 26/5/2020-29/5/2020
Authors:  Wang, Xue;  Dai, Xianchi;  Si, Kao
Adobe PDF | Favorite |  | Submit date：2022/08/21
Scarcity  Waste  Prosocial-behaviour  
The Friend-Number Paradox Conference proceedings
Authors:  Si, Kao;  Dai, Xianchi;  Wyer Jr., Robert
Favorite |  | Submit date：2023/10/04
Examining consumers' dual-attitudes toward products from a hostile country: May ethnic product typically make a difference Conference paper
Tseng , T. , Balabanis , G., Liu, T. C.. Examining consumers' dual-attitudes toward products from a hostile country: May ethnic product typically make a difference[C], Oslo, Norway:European Marketing Academy, 2016.
Authors:  Tseng , T. ;  Balabanis , G.;  Liu, T. C.
Favorite |  | Submit date：2022/06/06
Attitudes  hostile country  ethnic  animosity  
The impact of customer-based brand equity on purchase intention: The mediating role of brand attitude in hotel industry Conference paper
Liu, T. C., Tseng , T., Perez, A., Chang, W. Y.. The impact of customer-based brand equity on purchase intention: The mediating role of brand attitude in hotel industry[C], Oslo, Norway:European Marketing Academy, 2016.
Authors:  Liu, T. C.;  Tseng , T.;  Perez, A.;  Chang, W. Y.
Favorite |  | Submit date：2022/06/06
Brand equity  Brand attitude  Purchase intention  
Does CSR enhance premium customer preference and loyalty? An empirical study Conference paper
Liu, T. C., Wong, I. A., Chu, R., Tseng , T. . Does CSR enhance premium customer preference and loyalty? An empirical study[C], Valencia:European Marketing Academy, 2014.
Authors:  Liu, T. C.;  Wong, I. A.;  Chu, R.;  Tseng , T.
Favorite |  | Submit date：2022/06/06
CSR initiatives  customer loyalty  brand preference  casino  premium customers  Macau  
Leveraging affective loyalty and perceived benefits to enhance co-branded products purchase Conference paper
Liu, T. C., Shu, H. Leveraging affective loyalty and perceived benefits to enhance co-branded products purchase[C], Istanbul:European Marketing Academy, 2013, 478-479.
Authors:  Liu, T. C.;  Shu, H
Favorite |  | Submit date：2022/06/06
Loyalty  Perceived benefits  Attitude  Intention  Co-branding  
How corporate social responsibility (CSR) performance and brand quality impact brand performance evaluation: An empirical study Conference paper
Liu, T. C., Wong, I, Shi, G, Zúñiga , M, Chu, R. How corporate social responsibility (CSR) performance and brand quality impact brand performance evaluation: An empirical study[C], Lisbon:European Marketing Academy, 2012.
Authors:  Liu, T. C.;  Wong, I;  Shi, G;  Zúñiga , M;  Chu, R
Favorite |  | Submit date：2022/06/06
CSR performance  Perceived brand quality  Brand preference  Hotel  China  
How To Select A Female Athlete Endorser in China Conference paper
Liu, T. C., Hefel, A, Wong, I, Chen, C. How To Select A Female Athlete Endorser in China[C], Nantes, France:European Marketing Academy, 2009, 68-69.
Authors:  Liu, T. C.;  Hefel, A;  Wong, I;  Chen, C
Favorite |  | Submit date：2022/06/06