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Cool thinking or hot feeling: the role of cognitive empathy and affective empathy in philanthropic livestreaming sales Conference proceedings
Authors:  HO YING;  Yu Ying
Favorite |  | Submit date:2024/08/23
Whose Fault Is It? Negative Consumer Experience With AI-enabled Technology Conference proceedings
Miami, USA, June 8-10, 2023
Authors:  Ho, Kin-yan;  Ho, Ying;  Mac, Vai Iun;  Xiao, Sarah
Favorite |  | Submit date:2023/08/17
Ai  Word-of-mouth  Customer Loyalty  
I Blog Therefore I Am: Relational Benefits, Social Support And Blogging Continuance Intention Conference proceedings
Miami, USA, June 8-10, 2023
Authors:  Ho, Ying;  Mac, Vai Iun;  Lin, Yin Xi
Favorite |  | Submit date:2023/08/17
The Influence of Interpersonal Recommendation Attributes on Consumer Behaviors of Dietary Supplements Conference proceedings
41st Annual ISMS Marketing Science Conference, Rome, Italy, June 20-22, 2019
Authors:  Lai, S.K.;  Ho, Y.
Favorite |  | Submit date:2023/08/17
Interpersonal Recommendation  Consumer Behavior  Purchase Intention  
The Role Of Online Reviews In Mainland Chinese Visitors' Food And Beverage Related Behavioral Intentions - The Case Of Macau Conference proceedings
39th ISMS Marketing Science Conference
Authors:  Ma, Q.;  Ho, Y.
Favorite |  | Submit date:2023/08/17
Online Review  Electronic Word-of-mouth  Food And Beverage Consumption  Mainland Chinese Visitors  
The Role of Social Comparison Direction and Comparison Target in Service Delays Conference proceedings
35th ISMS Marketing Science Conference, Istanbul, Turkey, July 11-13, 2013
Authors:  Ho, Y.;  Chan, N.C.
Favorite |  | Submit date:2023/08/17
Social Comparison