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LIU TING CHI [1]
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2022 [1]
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Matching advertising with gift givers’ stereotypes of recipients: An empirical study of young Chinese buyers
Conference proceedings
Authors:
Chen Yangyang
;
Liu TC(劉丁己)
;
Tseng Ting-Hsiang
;
Loi Hoi Ngan
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Submit date：2022/11/02
