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LIU TING CHI [2]
LI JUN [1]
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澳門老店的經營之道:傳統,轉型與創新 The way of operating a time-honored brand in Macau: Tradition, transformation and innovation
Journal article
劉丁己. 澳門老店的經營之道:傳統,轉型與創新 The way of operating a time-honored brand in Macau: Tradition, transformation and innovation[J]. Macao New Vision 澳門新視角, 2022, 31, 1-11.
Authors:
劉丁己
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Submit date:2022/11/25
澳門 老店 品牌文化 營銷觀念 重塑 轉型 創新
再造品牌:澳門老字號如何變身
Book chapter
出自: 創業攻略-實戰篇(3): 品牌澳門-中小企創新之路, 澳門:Happymacao 出版社, 2018, 页码:83-91
Authors:
Liu, T. C.
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Submit date:2022/06/07
澳門老字號
品牌
轉型
戰略
《家的寓言:當代文藝的身份與性別》
Book
LI JUN. 《家的寓言:當代文藝的身份與性別》[M]. 北京:作家出版社, 1996.
Authors:
LI JUN
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Submit date:2024/09/09
“家”,寓言,中國文化轉型,當代審美文化,解體,重構