UM

Browse/Search Results:  1-1 of 1 Help

Selected(0)Clear Items/Page:    Sort:
Social Media Presence Impacts AI Influencer’s Endorsement: An Empirical Evidence Conference paper
Sharon Wang Xiao, Jin Xue, Matthew Tingchi Liu, Hoi Ngan Loi. Social Media Presence Impacts AI Influencer’s Endorsement: An Empirical Evidence[C], Singapore:Springer Science and Business Media Deutschland GmbH, 2024, 3-17.
Authors:  Sharon Wang Xiao;  Jin Xue;  Matthew Tingchi Liu;  Hoi Ngan Loi
Favorite | TC[Scopus]:0 | Submit date:2023/10/05
Artificial Intelligence  Ai Influencer  Ai Influencer Endorsement  Social Media Presence  Fantasy  Ugt