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CENTRE FOR CONTI... [1]
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LIU TING CHI [1]
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Conference paper [1]
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2015 [1]
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英語English [1]
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American Marketi... [1]
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Match or not? The beauty of static and dynamic effects of emotional cues from different sources on Ad evaluation: An arousal-based approach
Conference paper
Yan, L., Liu, T. C.. Match or not? The beauty of static and dynamic effects of emotional cues from different sources on Ad evaluation: An arousal-based approach[C], Chicago, USA:American Marketing Association, 2015.
Authors:
Yan, L.
;
Liu, T. C.
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Submit date：2022/06/06
Arousal Regulation
Mood Congruence
Arousal-as-Information
Ad Evaluation
