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The danmu discourse of user engagement with cross-posted broadcast interviews in Chinese social media Journal article
Wu, Xiaoping, Fitzgerald, Richard. The danmu discourse of user engagement with cross-posted broadcast interviews in Chinese social media[J]. Journalism, 2024.
Authors:  Wu, Xiaoping;  Fitzgerald, Richard
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:2.7/3.3 | Submit date：2024/08/05
Audience Engagement  Broadcast Interview  Danmu  Media Discourse Analysis  Participation Framework  Social Media  User Engagement  
Presentation Skills Workshop Presentation
会议地点: Hong Kong, 报告日期: 2024-04-26
Authors:  Katrine K. Wong
Favorite |  | Submit date：2024/08/19
Presentation Skills  Audience Engagement  Content Building  
Seeing destinations through short-form videos: Implications for leveraging audience involvement to increase travel intention Journal article
Han, Jiayu, Zhang, Gege, Xu, Shaogui, Law, Rob, Zhang, Mu. Seeing destinations through short-form videos: Implications for leveraging audience involvement to increase travel intention[J]. Frontiers in Psychology, 2022, 13, 1024286.
Authors:  Han, Jiayu;  Zhang, Gege;  Xu, Shaogui;  Law, Rob;  Zhang, Mu
Favorite | TC[WOS]:7 TC[Scopus]:10  IF:2.6/3.3 | Submit date：2022/11/07
Short-form Travel Videos  Audience Involvement  Travel Intention  Destination Image  Psychological Distance  
What the audiences of performing arts find most important– An examination of the attitudinal and relational marketing strategies Journal article
Angela Chang. What the audiences of performing arts find most important– An examination of the attitudinal and relational marketing strategies[J]. Vezetéstudomány, 2014, 45(2), 33-39.
Authors:  Angela Chang
Favorite |  | Submit date：2019/07/24
Relationship Marketing  Audience  Folklore  Attitude  Performing Arts  Taiwan  
都市受眾的傳媒使用與傳媒功能認知： 以廣州為個案 Media Use and Perceived Media Functions of Metropolitan Audiences: The Case of Guangzhou Journal article
李小勤, Li, Xiaoqin, 郭中實, Steve Guo. 都市受眾的傳媒使用與傳媒功能認知： 以廣州為個案 Media Use and Perceived Media Functions of Metropolitan Audiences: The Case of Guangzhou[J]. Communication and Society Journal, 2013(26), 75-100.
Authors:  李小勤, Li, Xiaoqin;  郭中實, Steve Guo
Adobe PDF | Favorite |  | Submit date：2022/08/01
受眾信息處理 Audience Information Processing  傳媒功能認知, Perceived Media Functions  傳媒使用 Media Use  傳媒表現 Media Performance  廣州 Guangzhou  
都市受眾的傳媒使用與傳媒功能認知：以廣州為個案 Journal article
Li, X. Q., Guo, S.Guo. 都市受眾的傳媒使用與傳媒功能認知：以廣州為個案[J]. 傳播與社會學刊, 2013, 75-100.
Authors:  Li, X. Q.;  Guo, S.Guo
Favorite |  | Submit date：2022/08/30
audience information processing  perceived media functions  media  
The Role of Audience Exclusivity: A Study of Radio Advertising Prices Journal article
Carol Ting. The Role of Audience Exclusivity: A Study of Radio Advertising Prices[J]. Journal of Media Business Studies, 2010, 7(3), 37-50.
Authors:  Carol Ting
Favorite | TC[WOS]:2 TC[Scopus]:2  IF:0.6/2.0 | Submit date：2019/06/18
Advertising  Exclusive Audience  Media Market Segmentation  Programming Differentiation  Radio  Targeting