English | 繁體

Search in the results

UM

Browse/Search Results:  1-7 of 7 Help

Selected(0)Clear Items/Page:    Sort:
When livestreaming meets tourism product marketing: empirical evidence from Chinese customers Journal article
Ni Liu, Christy Ying, Zhu, Chris, Nang Fong, Lawrence Hoc, Wang, Yixuan, Tang, Juan. When livestreaming meets tourism product marketing: empirical evidence from Chinese customers[J]. Asia Pacific Journal of Tourism Research, 2024, 29(4), 414-424.
Authors:  Ni Liu, Christy Ying;  Zhu, Chris;  Nang Fong, Lawrence Hoc;  Wang, Yixuan;  Tang, Juan
Favorite | TC[WOS]:0 TC[Scopus]:1  IF:4.3/4.4 | Submit date：2024/05/16
Brand Attitude  Celebrity  Immediate Buying Behavior  Livestreaming  Parasocial Interaction Theory  
What constitutes a favorable destination brand portfolio? Through the lens of coherence Journal article
Yang, Fiona X., Li, Xiangping, Choe, Yeongbae. What constitutes a favorable destination brand portfolio? Through the lens of coherence[J]. Tourism Management, 2022, 90, 104480.
Authors:  Yang, Fiona X.;  Li, Xiangping;  Choe, Yeongbae
Favorite | TC[WOS]:12 TC[Scopus]:14  IF:10.9/11.5 | Submit date：2022/05/13
Brand Portfolio Coherence  Destination Branding  Attitude  Loyalty  Self-congruity  
Applying consumer-based consumer-based brand equity in luxury hotel branding Conference paper
Liu, Matthew Tingchi, Wong, Ipkin Anthony, Tseng, Ting-Hsiang, Chang, Angela Wen-Yu, Phau, Ian. Applying consumer-based consumer-based brand equity in luxury hotel branding[C], 360 PARK AVE SOUTH, NEW YORK, NY 10010-1710 USA:ELSEVIER SCIENCE INC, 2017, 192-202.
Authors:  Liu, Matthew Tingchi;  Wong, Ipkin Anthony;  Tseng, Ting-Hsiang;  Chang, Angela Wen-Yu;  Phau, Ian
Favorite | TC[WOS]:94 TC[Scopus]:163 | Submit date：2018/10/30
Brand Equity  Brand Attitude  Purchase Intention  Service Brand  Luxury Hotel  
Applying consumer-based brand equity in luxury hotel branding Journal article
Matthew Tingchi Liu, IpKin Anthony Wong, Ting-Hsiang Tseng, Angela Wen-Yu Chang, Ian Phau. Applying consumer-based brand equity in luxury hotel branding[J]. Journal of Business Research, 2017, 81, 192-202.
Authors:  Matthew Tingchi Liu;  IpKin Anthony Wong;  Ting-Hsiang Tseng;  Angela Wen-Yu Chang;  Ian Phau
Adobe PDF | Favorite | TC[WOS]:94 TC[Scopus]:163 | Submit date：2019/06/18
Brand Attitude  Brand Equity  Luxury Hotel  Purchase Intention  Service Brand  
Applying CBBE in luxury hotel branding: An empirical study Conference paper
Liu, T. C., Wong, A., Tseng, T., Chang, W. Y.. Applying CBBE in luxury hotel branding: An empirical study[C], 2016.
Authors:  Liu, T. C.;  Wong, A.;  Tseng, T.;  Chang, W. Y.
Favorite |  | Submit date：2022/06/07
Brand equity  Brand attitude  Purchase intention  Service brand  Luxury hotel  
The impact of customer-based brand equity on purchase intention: The mediating role of brand attitude in hotel industry Conference paper
Liu, T. C., Tseng , T., Perez, A., Chang, W. Y.. The impact of customer-based brand equity on purchase intention: The mediating role of brand attitude in hotel industry[C], Oslo, Norway:European Marketing Academy, 2016.
Authors:  Liu, T. C.;  Tseng , T.;  Perez, A.;  Chang, W. Y.
Favorite |  | Submit date：2022/06/06
Brand equity  Brand attitude  Purchase intention  
Better for World, Better for Firm? A Study on Green Demarketing Strategy from Customers' Perspectives Conference paper
Stephanie U Si Man, Joseph Sy-Changco. Better for World, Better for Firm? A Study on Green Demarketing Strategy from Customers' Perspectives[C], 2016, 121-128.
Authors:  Stephanie U Si Man;  Joseph Sy-Changco
Favorite |  | Submit date：2019/12/03
Sustainable Marketing Strategy  Green Demarketing  Motive Attribution  Brand Attitude