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Batman Rides Again! The impact of a superhero branded attraction on visitation to a casino resort hotel in Macao Journal article
Mccartney, Glenn, Man, Karen Cheong Su. Batman Rides Again! The impact of a superhero branded attraction on visitation to a casino resort hotel in Macao[J]. EVENT MANAGEMENT, 2020, 24(4), 515-526.
Authors:  Mccartney, Glenn;  Man, Karen Cheong Su
Adobe PDF | Favorite | TC[WOS]:3 TC[Scopus]:3  IF:1.3/1.4 | Submit date：2022/08/31
Superhero  Themed Attraction  Chinese Visitation  Casino Marketing  Integrated Resort  
Understanding Chinese Gamblers' Adoption of Online Casinos Based on E-Marketing Mix Model Journal article
Sam, K. M., Chatwin, C. R.. Understanding Chinese Gamblers' Adoption of Online Casinos Based on E-Marketing Mix Model[J]. Journal of Gambling Business and Economics, 2019, 67-87.
Authors:  Sam, K. M.;  Chatwin, C. R.
Favorite |  | Submit date：2022/08/30
Online casinos  E-marketing mix elements  Chinese gamblers’ perceptions  Online casino adoption  Behavioral intention  Actual usage  
Tourist behavior analysis in gaming destinations based on venue check-in data Journal article
Luo, Jian Ming, Vu, Huy Quan, Li, Gang, Law, Rob. Tourist behavior analysis in gaming destinations based on venue check-in data[J]. Journal of Travel and Tourism Marketing, 2019, 36(1), 107-118.
Authors:  Luo, Jian Ming;  Vu, Huy Quan;  Li, Gang;  Law, Rob
Favorite | TC[WOS]:15 TC[Scopus]:18  IF:8.2/8.5 | Submit date：2021/11/17
Casino  Foursquare  Gambling  Gaming Destination  Global Positioning System  Macau  Tourism Marketing  Tourist Activity  Venue Check-in  World Heritage Site  
An examination of the pull and push factors influencing hotel selection by Chinese outbound travelers Journal article
Glenn Mccartney, ZhuYing Ge. An examination of the pull and push factors influencing hotel selection by Chinese outbound travelers[J]. International Journal of Tourism Sciences, 2016, 16(1-2), 41-59.
Authors:  Glenn Mccartney;  ZhuYing Ge
Favorite |  | Submit date：2019/09/12
Casino  Integrated Resort  Hotel Marketing  Chinese Traveler  Push And Pull Influences