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SAM KIN MENG [1]
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2019 [1]
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Journal of Gambl... [1]
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Understanding Chinese Gamblers' Adoption of Online Casinos Based on E-Marketing Mix Model
Journal article
Sam, K. M., Chatwin, C. R.. Understanding Chinese Gamblers' Adoption of Online Casinos Based on E-Marketing Mix Model[J]. Journal of Gambling Business and Economics, 2019, 67-87.
Authors:
Sam, K. M.
;
Chatwin, C. R.
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Submit date：2022/08/30
Online casinos
E-marketing mix elements
Chinese gamblers’ perceptions
Online casino adoption
Behavioral intention
Actual usage
