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LIU TING CHI [1]
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2021 [1]
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英語English [1]
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Asia Pacific Jou... [1]
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The mechanism leads to successful clickbait promotion in WeChat social media platforms
Journal article
Liu, Matthew Tingchi, Xue, Jin, Liu, Yongdan. The mechanism leads to successful clickbait promotion in WeChat social media platforms[J]. Asia Pacific Journal of Marketing and Logistics, 2021, 33(9), 1952-1973.
Authors:
Liu, Matthew Tingchi
;
Xue, Jin
;
Liu, Yongdan
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TC[WOS]:
28
TC[Scopus]:
29
IF:
3.9
/
4.6
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Submit date：2021/12/08
Clickbait
E-commerce
Relationship Quality
Social Media
Source Credibility
