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HOU YUANSI [1]
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2024 [1]
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Color and naturalness: How color saturation shapes tourists' perception and purchase intention
Journal article
Zhang, Ke, Hou, Yuansi, Li, Gang. Color and naturalness: How color saturation shapes tourists' perception and purchase intention[J]. International Journal of Tourism Research, 2024, 26(4), e2717.
Authors:
Zhang, Ke
;
Hou, Yuansi
;
Li, Gang
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Submit date：2024/09/03
Color Psychology
Color Saturation
Lay Belief
Naturalness Perception
Visual Marketing
