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Member Segmentation of Vacation Travel Club: Price Sensitivity and Member Status
Journal article
Bo Hu Ferns, Ruomei Feng, Siu-Ian So, Alastair M. Morrison. Member Segmentation of Vacation Travel Club: Price Sensitivity and Member Status[J]. International Journal of Revenue Management, 2010, 4(3/4), 284-305.
Authors:
Bo Hu Ferns
;
Ruomei Feng
;
Siu-Ian So
;
Alastair M. Morrison
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Submit date:2019/10/24
Membership Programmes
Price Sensitivity
Status
Vacation Travel Clubs
Holidays
Marketing
Groups
Common Characteristics
Common Values
Member Relationships
Empirical Environments
First-time Members
Repeat Members
Usa
United States
Price-sensitive
Price-insensitive
Demographics
Revenue Management
Hospitality Management
Member Segmentation