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Customer relationship investment and relationship strength: evidence from insurance industry in China Journal article
Guicheng Shi, Huimei Bu, Yuan Ping, Matthew Tingchi Liu, Yonggui Wang. Customer relationship investment and relationship strength: evidence from insurance industry in China[J]. Journal of Services Marketing, 2016, 30(2), 201-211.
Authors:  Guicheng Shi;  Huimei Bu;  Yuan Ping;  Matthew Tingchi Liu;  Yonggui Wang
Adobe PDF | Favorite | TC[WOS]:20 TC[Scopus]:23  IF:3.8/5.0 | Submit date：2020/07/14
Customer Relationships  Consumer Innovativeness  Complaint Propensity  Relationship Investment  Relationship Strength  
The mediating roles of renqing and ganqing in Chinese relationship marketing Journal article
Zhou,Xinhua, Shi,Guicheng, Liu,Matthew Tingchi, Bu,Huimei. The mediating roles of renqing and ganqing in Chinese relationship marketing[J]. Nankai Business Review International, 2015, 6(2), 156-176.
Authors:  Zhou,Xinhua;  Shi,Guicheng;  Liu,Matthew Tingchi;  Bu,Huimei
Adobe PDF | Favorite | TC[WOS]:14 TC[Scopus]:16 | Submit date：2019/08/15
Complaint Propensity  Consumer Innovativeness  Customer Relationship Investment  Relationship Strength  
Investments in customer relationships and relationship strength: Evidence from insurance industry in China Conference paper
Shi, G, Ping, Y, Wang, Y, Liu, T. C.. Investments in customer relationships and relationship strength: Evidence from insurance industry in China[C], Chicago:American Marketing Association, 2012.
Authors:  Shi, G;  Ping, Y;  Wang, Y;  Liu, T. C.
Favorite |  | Submit date：2022/06/06
Relationship Investment Efforts  Perceived Relationship Investment  Relationship Strength  Customer Innovativeness  Complaint Propensity