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How consumption ritual affects group versus solo diners Journal article
Huiling Huang, Xi Yu, Stephanie Q. Liu, Laurie Luorong Wu, Jay Kandampully. How consumption ritual affects group versus solo diners[J]. International Journal of Hospitality Management, 2023, 115, 103583.
Authors:  Huiling Huang;  Xi Yu;  Stephanie Q. Liu;  Laurie Luorong Wu;  Jay Kandampully
Favorite | TC[WOS]:1 TC[Scopus]:1  IF:9.9/10.3 | Submit date：2023/09/22
Consumer Behavior  Consumption Ritual  Experiential Marketing  Experimental Design  Solo Diners  
Marketing online food images via color saturation: A sensory imagery perspective Journal article
Stephanie Q. Liu, Laurie Luorong Wu, Xi Yu, Huiling Huang. Marketing online food images via color saturation: A sensory imagery perspective[J]. Journal of Business Research, 2022, 151, 366-378.
Authors:  Stephanie Q. Liu;  Laurie Luorong Wu;  Xi Yu;  Huiling Huang
Favorite | TC[WOS]:12 TC[Scopus]:13  IF:10.5/11.2 | Submit date：2022/07/28
Consumer Behavior  Food Images  Online Marketing  Sensory Imagery  Visual Design  
Are consumers more attracted to restaurants featuring humanoid or non-humanoid service robots? Journal article
Huang, Huiling, Liu, Stephanie Q.. Are consumers more attracted to restaurants featuring humanoid or non-humanoid service robots?[J]. International Journal of Hospitality Management, 2022, 107, 103310.
Authors:  Huang, Huiling;  Liu, Stephanie Q.
Favorite | TC[WOS]:31 TC[Scopus]:33  IF:9.9/10.3 | Submit date：2022/11/07
Consumer Behavior  Experimental Design  Psychological Comfort  Restaurant Marketing  Service Robot  
How to promote user purchase in metaverse? A systematic literature review on consumer behavior research and virtual commerce application design Journal article
Shen, Bingqing, Tan, Weiming, Guo, Jingzhi, Zhao, Linshuang, Qin, Peng. How to promote user purchase in metaverse? A systematic literature review on consumer behavior research and virtual commerce application design[J]. Applied Sciences (Switzerland), 2021, 11(23), 11087.
Authors:  Shen, Bingqing;  Tan, Weiming;  Guo, Jingzhi;  Zhao, Linshuang;  Qin, Peng
Favorite | TC[WOS]:115 TC[Scopus]:197  IF:2.5/2.7 | Submit date：2021/12/08
Application Design  Consumer Behavior  Immersive Technology  Metaverse  Virtual Commerce  
Deployment of the Electric Vehicle Charging Station Considering Existing Competitors Journal article
Zhao, Yiqi, Guo, Ye, Guo, Qinglai, Zhang, Hongcai, Sun, Hongbin. Deployment of the Electric Vehicle Charging Station Considering Existing Competitors[J]. IEEE Transactions on Smart Grid, 2020, 11(5), 4236-4248.
Authors:  Zhao, Yiqi;  Guo, Ye;  Guo, Qinglai;  Zhang, Hongcai;  Sun, Hongbin
Favorite | TC[WOS]:46 TC[Scopus]:60  IF:8.6/9.6 | Submit date：2021/09/09
Charging Infrastructure  Competition  Consumer Behavior  Electric Vehicle  
Analysis of Customer Segmentation Based on Broad Learning System Conference paper
Wang, Zhenyu, Zuo, Yi, Li, Tieshan, Philip Chen, C. L., Yada, Katsutoshi. Analysis of Customer Segmentation Based on Broad Learning System[C]:IEEE, 2019, 75-80.
Authors:  Wang, Zhenyu;  Zuo, Yi;  Li, Tieshan;  Philip Chen, C. L.;  Yada, Katsutoshi
Favorite | TC[Scopus]:7 | Submit date：2022/05/17
Consumer Behavior  Customer Segmentation  In-store Behavior  Multi-label Classification  Machine Learning  
The Influence of Interpersonal Recommendation Attributes on Consumer Behaviors of Dietary Supplements Conference proceedings
41st Annual ISMS Marketing Science Conference, Rome, Italy, June 20-22, 2019
Authors:  Lai, S.K.;  Ho, Y.
Favorite |  | Submit date：2023/08/17
Interpersonal Recommendation  Consumer Behavior  Purchase Intention  
The influence of consumers’ regulatory focus and cultural dimensions on intentions to purchase from online stores Conference paper
Pornpitakpan, C., Li, Q.. The influence of consumers’ regulatory focus and cultural dimensions on intentions to purchase from online stores[C], 2018.
Authors:  Pornpitakpan, C.;  Li, Q.
Favorite |  | Submit date：2023/08/20
Multichannel  Consumer Motivations  Cross-cultural Consumer Behavior  Regulatory Focus  
DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING? Conference paper
Yongdan Liu, Matthew Tingchi Liu. DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING?[C], 2018, 141-146.
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite | TC[Scopus]:0 | Submit date：2019/10/17
Perceptual Fluency  Celebrity  Endorsement  Celebrity's Image  Consumer Behavior  
Factors influencing consumer responses to green advertising: Product typology, environmental concern, and culture Conference paper
Pornpitakpan, C., Yuan, Y.. Factors influencing consumer responses to green advertising: Product typology, environmental concern, and culture[C], 2018.
Authors:  Pornpitakpan, C.;  Yuan, Y.
Favorite |  | Submit date：2023/08/20
advertising  cultural framework  consumer behavior  product typology  environmental concern  brand commitment