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The Chinese’s Buying Criteria for Consumer Products Conference paper
Pornpitakpan, C., Li, Q., Sy-Changco, J. A., Chen, J.. The Chinese’s Buying Criteria for Consumer Products[C], 2016.
Authors:  Pornpitakpan, C.;  Li, Q.;  Sy-Changco, J. A.;  Chen, J.
Favorite |  | Submit date：2023/08/20
China  Buying criteria  Consumer behavior  
Visual and verbal communication in the design of eco-label for green consumer products Journal article
Tang,Esther, Fryxell,Gerald E., Chow,Clement S.F.. Visual and verbal communication in the design of eco-label for green consumer products[J]. Journal of International Consumer Marketing, 2004, 16(4), 85-105.
Authors:  Tang,Esther;  Fryxell,Gerald E.;  Chow,Clement S.F.
Favorite | TC[Scopus]:78 | Submit date：2019/08/01
Consumer Buying Behavior  Eco-label  Factorial Design  Green Consumerism Experiment  Visual/verbal Communication