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How CSR influences customer behavioural loyalty in the Chinese hotel industry Journal article
Matthew Tingchi Liu, Yongdan Liu, Ziying Mo, Zhidong Zhao, Zhenghao Zhu. How CSR influences customer behavioural loyalty in the Chinese hotel industry[J]. Asia Pacific Journal of Marketing and Logistics, 2019, 32(1).
Authors:  Matthew Tingchi Liu;  Yongdan Liu;  Ziying Mo;  Zhidong Zhao;  Zhenghao Zhu
Adobe PDF | Favorite | TC[WOS]:82 TC[Scopus]:98  IF:3.9/4.6 | Submit date：2019/10/17
China  Corporate Social Responsibility  Brand Image  Hotel  Customer Trust  Customer Behavioural Loyalty  
Does perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
Liu, T. C., Wong, A.I., Chu, R., Tseng, T.. Does perceived CSR initiatives enhance customer preference and loyalty in casinos?[J]. International Journal of Contemporary Hospitality Management, 2014, 1024-1045 (SSCI, Scopus, Web of Science).
Authors:  Liu, T. C.;  Wong, A.I.;  Chu, R.;  Tseng, T.
Favorite | TC[WOS]:92 TC[Scopus]:106  IF:9.1/8.9 | Submit date：2022/06/07
Corporate Social Responsibility  Customer Loyalty  Responsibility  Service Industry  Brand Preference  Relationship Marketing  Consumer Behavior  Casinos  Csr Initiatives  Premium Customers  Macau  
Do perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
Liu,Matthew Tingchi, Wong,Ipkin Anthony, Rongwei,Chu, Tseng,Ting Hsiang. Do perceived CSR initiatives enhance customer preference and loyalty in casinos?[J]. International Journal of Contemporary Hospitality Management, 2014, 26(7), 1024-1045.
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Rongwei,Chu;  Tseng,Ting Hsiang
Favorite | TC[WOS]:92 TC[Scopus]:106 | Submit date：2019/08/15
Brand Preference  Branding  Casinos  Consumer Behavior  Corporate Social Responsibility  Csr Initiatives  Customer Loyalty  Macau  Premium Customers  Relationship Marketing  Responsibility  Service Industry  
公司品牌的战略选择 Book
Zhang, L.M., Hu, H.. 公司品牌的战略选择[M]. 北京:清华大学出版社, 2011.
Authors:  Zhang, L.M.;  Hu, H.
Favorite |  | Submit date：2022/07/27
Corporate Brand  Strategic Choice  
Antecedents and Performance Consequences of Integrated Brand Management in China: An Exploratory Study Journal article
Xiaoyun Chen, Long W. Lam, Huan Zou. Antecedents and Performance Consequences of Integrated Brand Management in China: An Exploratory Study[J]. Journal of Global Marketing, 2011, 24(2), 167-180.
Authors:  Xiaoyun Chen;  Long W. Lam;  Huan Zou
Favorite | TC[Scopus]:8 | Submit date：2019/11/01
Integrated Brand Management  China  Top Management Emphasis  Corporate Supportive Resources  Transitional Economy