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How product hedonism affects the Country-of-Origin effect on product perceived quality and price in the China market Journal article
Chow, Clement S.F., Chow, Wing Chi, Leong, Weng I., Zheng, Shizhe. How product hedonism affects the Country-of-Origin effect on product perceived quality and price in the China market[J]. Asia Pacific Journal of Marketing and Logistics, 2024, 36(4), 862-877.
Authors:  Chow, Clement S.F.;  Chow, Wing Chi;  Leong, Weng I.;  Zheng, Shizhe
Favorite | TC[WOS]:1 TC[Scopus]:1  IF:3.9/4.6 | Submit date：2024/02/22
Country-of-origin  Hedonism  Hedonic  Utilitarian  Quality And Price  China  Experiment  Factorial Design  
Will made-in tags intervene the effects of limited-quantity scarcity messages for luxury brands? Conference paper
Tseng, T., Liu, T. C., Balabanis , G. . Will made-in tags intervene the effects of limited-quantity scarcity messages for luxury brands?[C], 2019.
Authors:  Tseng, T.;  Liu, T. C.;  Balabanis , G.
Favorite |  | Submit date：2022/06/07
limited-quantity scarcity  LQS  country of origin  COO  luxury brands  
The impact of consumer animosity on country-of-origin effect:Evidence from the political event of Chinese opposing Japans UN bid Journal article
Meng, J, Meng, Y, Liu, T. C.. The impact of consumer animosity on country-of-origin effect:Evidence from the political event of Chinese opposing Japans UN bid[J]. Journal of Euromarketing, 2012, 219-227.
Authors:  Meng, J;  Meng, Y;  Liu, T. C.
Favorite |  | Submit date：2022/06/07
Country-of-origin effect  consumer animosity  political events  Japanese products