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Online movie ratings: A cross-cultural, emerging Asian markets perspective Journal article
Hean Tat Keh, Wenbo Ji, Xia Wang, Joseph A. Sy-Changco, Ramendra Singh. Online movie ratings: A cross-cultural, emerging Asian markets perspective[J]. International Marketing Review, 2015, 32(3-4), 366-388.
Authors:  Hean Tat Keh;  Wenbo Ji;  Xia Wang;  Joseph A. Sy-Changco;  Ramendra Singh
Favorite | TC[WOS]:15 TC[Scopus]:20  IF:4.8/5.2 | Submit date：2019/08/02
Consumer Behaviour  Cross-cultural Experiments  Cross-cultural Studies  Cultural Values  Emerging Markets  Movie Consumption  Online Ratings  Service Industries  
Consumer responses to sexual advertising: The intersection of modernization, evolution, and international marketing Journal article
Wan, W. N., Luk, C. L., Chow, W. C.. Consumer responses to sexual advertising: The intersection of modernization, evolution, and international marketing[J]. Journal of International Business Studies, 2014, 751-782.
Authors:  Wan, W. N.;  Luk, C. L.;  Chow, W. C.
Favorite |   IF:8.6/12.3 | Submit date：2022/08/21
evolutionary psychology  modernization  advertising  strategic pluralism theory  cross-cultural experiments  China  
Consumer responses to sexual advertising: The intersection of modernization, evolution, and international marketing Journal article
Wendy WN Wan, Chung-Leung Luk, Cheris WC Chow. Consumer responses to sexual advertising: The intersection of modernization, evolution, and international marketing[J]. Journal of International Business Studies, 2014, 45(6), 751-782.
Authors:  Wendy WN Wan;  Chung-Leung Luk;  Cheris WC Chow
Favorite | TC[WOS]:16 TC[Scopus]:15  IF:8.6/12.3 | Submit date：2019/10/24
Evolutionary Psychology  Strategic Pluralism Theory  Cross-cultural Experiments  China  Modernization  Advertising  
The Effect of Culture and Salespersons’ Retail Service Quality on Impulse Buying Journal article
Pornpitakpan, C., Han, J. H.. The Effect of Culture and Salespersons’ Retail Service Quality on Impulse Buying[J]. Australasian Marketing Journal, 2013, 85-93.
Authors:  Pornpitakpan, C.;  Han, J. H.
Favorite | TC[WOS]:28 TC[Scopus]:31  IF:4.0/6.2 | Submit date：2023/08/20
Cross-cultural Experiments  Cultural Dimensions  Singapore  United States Of America  Service Quality  Impulse Buying  Customer Relationship Management  Salesperson–customer Interaction