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How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations Journal article
Yang,Yan, Liu,Xiaoming, Li,Jun. How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations[J]. Journal of Travel and Tourism Marketing, 2015, 32, S97-S113.
Authors:  Yang,Yan;  Liu,Xiaoming;  Li,Jun
Favorite | TC[WOS]:53 TC[Scopus]:67 | Submit date：2019/08/15
Customer ExperienCe (Ce)  Customer-based Brand Equity For Tourism Destination (Cbbetd)  Mainland Chinese Outbound Tourists  Service Performance  Word-of-mouth (Wom)