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May the force be with you: Star Wars and the gamified hotel journey
Other
2024-07-01
Authors:
Wong, Ip Kin Anthony
;
Xu, Yahui
;
Lian, Qi Lilith
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TC[WOS]:
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TC[Scopus]:
1
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Submit date：2024/08/05
Customer Journey
Gamification
Hotel
Star Wars
Touchpoint
A method of customer valuation score and implementation for marketing strategy
Journal article
Li Huang, Matthew Tingchi Liu, Xi Song, Jerome Yen. A method of customer valuation score and implementation for marketing strategy[J]. Asia Pacific Journal of Marketing and Logistics, 2022, 35(2), 344-363.
Authors:
Li Huang
;
Matthew Tingchi Liu
;
Xi Song
;
Jerome Yen
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TC[WOS]:
5
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5
IF:
3.9
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4.6
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Submit date：2022/05/17
Customer Valuation Theory
Customer Journey
Entropy-based Customer Value Score Method
