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A method of customer valuation score and implementation for marketing strategy
Journal article
Li Huang, Matthew Tingchi Liu, Xi Song, Jerome Yen. A method of customer valuation score and implementation for marketing strategy[J]. Asia Pacific Journal of Marketing and Logistics, 2022, 35(2), 344-363.
Authors:
Li Huang
;
Matthew Tingchi Liu
;
Xi Song
;
Jerome Yen
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Submit date：2022/05/17
Customer Valuation Theory
Customer Journey
Entropy-based Customer Value Score Method
