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Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products Journal article
Liu, T. C., Chu, R, Wong, I, Zu´n˜iga, M, Meng, Y, Pang, C. Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products[J]. Asia Pacific Journal of Marketing and Logistics, 2012, 561-582 (Scopus, Web of Science).
Authors:  Liu, T. C.;  Chu, R;  Wong, I;  Zu´n˜iga, M;  Meng, Y; et al.
Favorite |   IF:3.9/4.6 | Submit date：2022/06/07
China  Consumer Behaviour  Credit Cards  Banks  Department Stores  Loyalty  Perceived Benefits  Attitude  Intention  Co-branding