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Measuring Destination Marketing: Comparing Four Models of Advertising Conversion
Journal article
Choe, Yeongbae, Stienmetz, Jason L, Fesenmaier, Daniel R. Measuring Destination Marketing: Comparing Four Models of Advertising Conversion[J]. Journal of Travel Research, 2017, 56(2), 143-157.
Authors:
Choe, Yeongbae
;
Stienmetz, Jason L
;
Fesenmaier, Daniel R
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TC[WOS]:
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TC[Scopus]:
21
IF:
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9.7
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Submit date：2019/10/21
Destination Marketing
Destination Advertising Response Model
Tourism Advertising
Conversion Study
