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Digital resurrection technology in destination promotion Journal article
Wang, Yuchen, Guo, Rui, Song, Mengmeng, Law, Rob. Digital resurrection technology in destination promotion[J]. Annals of Tourism Research, 2025, 110, 103888.
Authors:  Wang, Yuchen;  Guo, Rui;  Song, Mengmeng;  Law, Rob
Favorite | TC[Scopus]:0  IF:10.4/11.2 | Submit date:2025/01/22
Character Recreation  Destination Word Of Mouth  Digital Resurrection  Generative Artificial Intelligence  Innovation Diffusion Theory  
How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations Journal article
Yang,Yan, Liu,Xiaoming, Li,Jun. How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations[J]. Journal of Travel and Tourism Marketing, 2015, 32, S97-S113.
Authors:  Yang,Yan;  Liu,Xiaoming;  Li,Jun
Favorite | TC[WOS]:54 TC[Scopus]:67 | Submit date:2019/08/15
Customer ExperienCe (Ce)  Customer-based Brand Equity For Tourism Destination (Cbbetd)  Mainland Chinese Outbound Tourists  Service Performance  Word-of-mouth (Wom)