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A discount strategy in word-of-mouth marketing Journal article
Zhang, Tianrui, Li, Pengdeng, Yang, Lu Xing, Yang, Xiaofan, Tang, Yuan Yan, Wu, Yingbo. A discount strategy in word-of-mouth marketing[J]. Communications in Nonlinear Science and Numerical Simulation, 2019, 74, 167-179.
Authors:  Zhang, Tianrui;  Li, Pengdeng;  Yang, Lu Xing;  Yang, Xiaofan;  Tang, Yuan Yan; et al.
Favorite | TC[WOS]:19 TC[Scopus]:20  IF:3.4/3.3 | Submit date：2022/05/17
Discount Pricing  Marketing Profit  Wom Marketing  Wom Spreading Model  
Dynamic Discount Pricing in Competitive Marketing Journal article
Chen, Jian, Yang, Lu Xing, Huang, Da Wen, Yang, Xiaofan, Tang, Yuan Yan. Dynamic Discount Pricing in Competitive Marketing[J]. IEEE Access, 2019, 7, 145340-145347.
Authors:  Chen, Jian;  Yang, Lu Xing;  Huang, Da Wen;  Yang, Xiaofan;  Tang, Yuan Yan
Favorite | TC[WOS]:4 TC[Scopus]:5  IF:3.4/3.7 | Submit date：2022/05/23
Discount Pricing  Marketing Management  Optimal Control  Optimality System  Profit Maximization  Word-of-mouth Propagation