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What motivates international tourists’ positive word-of-mouth? The effect of individualist and collectivist cultural orientations Journal article
Zhong, Lina, Zhu, Mengyao, Li, Xiaonan, Morrison, Alastair M., Camilleri, Mark Anthony. What motivates international tourists’ positive word-of-mouth? The effect of individualist and collectivist cultural orientations[J]. Tourism Review, 2024.
Authors:  Zhong, Lina;  Zhu, Mengyao;  Li, Xiaonan;  Morrison, Alastair M.;  Camilleri, Mark Anthony
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:7.3/7.2 | Submit date：2024/05/16
Electronic Word-of-mouth (Ewom)  Erg Theory  Incentives  Individualism-collectivism  Positive Word-of-mouth (Pwom)  Word-of-mouth (Wom)  
Internet Celebrities and Electronic Word of Mouth: How do Internet Celebrities Influence Purchase Intention? Conference paper
YiXin, Y.X., Mac, V. I.. Internet Celebrities and Electronic Word of Mouth: How do Internet Celebrities Influence Purchase Intention?[C], 2019.
Authors:  YiXin, Y.X.;  Mac, V. I.
Favorite |  | Submit date：2022/07/27
social media  electronic word-of-mouth (eWOM)  internet celebrity  purchase intention  celebrity endorsement