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Social Media Presence Impacts AI Influencer’s Endorsement: An Empirical Evidence Conference paper
Sharon Wang Xiao, LIU TING CHI, XUE Jin, Hoi Ngan LOI. Social Media Presence Impacts AI Influencer’s Endorsement: An Empirical Evidence[C]:Springer Science and Business Media Deutschland GmbH, 2023, 3-17.
Authors:  Sharon Wang Xiao;  LIU TING CHI;  XUE Jin;  Hoi Ngan LOI
Favorite | TC[Scopus]:0 | Submit date：2023/10/05
Artificial Intelligence  Ai Influencer  Ai Influencer Endorsement  Social Media Presence  Fantasy  Ugt  
Celebrity endorsement in marketing from1960 to 2021: a bibliometric review and future agenda Journal article
Wang,Shaoshan, Liu,Matthew Tingchi. Celebrity endorsement in marketing from1960 to 2021: a bibliometric review and future agenda[J]. Asia Pacific Journal of Marketing and Logistics, 2023, 35(4), 849-873.
Authors:  Wang,Shaoshan;  Liu,Matthew Tingchi
Favorite | TC[WOS]:20 TC[Scopus]:24  IF:3.9/4.6 | Submit date：2023/08/03
Bibliometric Review  Celebrity Endorsement  Literature Review  Network Visualization  
Investigating the live streaming sales from the perspective of the ecosystem: the structures, processes and value flow Journal article
Xue, Jin, Liu, Matthew Tingchi. Investigating the live streaming sales from the perspective of the ecosystem: the structures, processes and value flow[J]. Asia Pacific Journal of Marketing and Logistics, 2022, 35(5), 1157-1186.
Authors:  Xue, Jin;  Liu, Matthew Tingchi
Favorite | TC[WOS]:23 TC[Scopus]:27  IF:3.9/4.6 | Submit date：2022/08/05
Endorsement  Live Streaming Sales (Lss)  Lss Ecosystem  Multi-channel Networks (Mcns)  Social Media Influencer  
Celebrity endorsement in marketing from1960 to 2021: a bibliometric review and future agenda Journal article
Wang, Shaoshan, Liu, Matthew Tingchi. Celebrity endorsement in marketing from1960 to 2021: a bibliometric review and future agenda[J]. Asia Pacific Journal of Marketing and Logistics, 2022, 35(4), 849-873.
Authors:  Wang, Shaoshan;  Liu, Matthew Tingchi
Favorite | TC[WOS]:20 TC[Scopus]:24  IF:3.9/4.6 | Submit date：2022/08/05
Celebrity Endorsement  Bibliometric Review  Network Visualization  Literature Review  
Big star undercover: The reinforcing effect of disfluent celebrity endorsers’ faces on consumer’s brand memory Journal article
Liu, Yongdan, Liu, T. C.. Big star undercover: The reinforcing effect of disfluent celebrity endorsers’ faces on consumer’s brand memory[J]. Journal of Advertising, 2020, 49(2), 185-194.
Authors:  Liu, Yongdan;  Liu, T. C.
Favorite | TC[WOS]:22 TC[Scopus]:25  IF:5.4/7.6 | Submit date：2022/06/07
Celebrity Endorsement  Disfluency  Brand Recall  Advertisement Design  
Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Yongdan Liu, Matthew Tingchi Liu. Celebrity poses and consumer attitudes in endorsement advertisements[J]. Asia Pacific Journal of Marketing and Logistics, 2019, 31(4), 1027-1041.
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Adobe PDF | Favorite | TC[WOS]:19 TC[Scopus]:22  IF:3.9/4.6 | Submit date：2019/10/21
Endorsement  Advertising  Marketing Communications  Consumer Attitude  Cognitive Load  Celebrity Endorsement  Celebrity Poses  
Gain more by showing less: Attenuating the endorser's face can enhance the memory for luxury brands Conference paper
Liu, Y., Liu, T. C.. Gain more by showing less: Attenuating the endorser's face can enhance the memory for luxury brands[C], 2019.
Authors:  Liu, Y.;  Liu, T. C.
Favorite |  | Submit date：2022/06/07
celebrity endorsement  brand recall  advertisement design  
Internet Celebrities and Electronic Word of Mouth: How do Internet Celebrities Influence Purchase Intention? Conference paper
YiXin, Y.X., Mac, V. I.. Internet Celebrities and Electronic Word of Mouth: How do Internet Celebrities Influence Purchase Intention?[C], 2019.
Authors:  YiXin, Y.X.;  Mac, V. I.
Favorite |  | Submit date：2022/07/27
social media  electronic word-of-mouth (eWOM)  internet celebrity  purchase intention  celebrity endorsement  
Big star undercover: The eclipsing effect of celebrity endorsers’ faces on consumer’s brand recall Conference paper
Liu, Y., Liu, T. C., Perez, A. . Big star undercover: The eclipsing effect of celebrity endorsers’ faces on consumer’s brand recall[C], 2019.
Authors:  Liu, Y.;  Liu, T. C.;  Perez, A.
Favorite |  | Submit date：2022/06/07
celebrity endorsement  brand recall  face perception  
DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING? Conference paper
Yongdan Liu, Matthew Tingchi Liu. DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING?[C], 2018, 141-146.
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite | TC[Scopus]:0 | Submit date：2019/10/17
Perceptual Fluency  Celebrity  Endorsement  Celebrity's Image  Consumer Behavior