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A method of customer valuation score and implementation for marketing strategy Journal article
Li Huang, Matthew Tingchi Liu, Xi Song, Jerome Yen. A method of customer valuation score and implementation for marketing strategy[J]. Asia Pacific Journal of Marketing and Logistics, 2022, 35(2), 344-363.
Authors:  Li Huang;  Matthew Tingchi Liu;  Xi Song;  Jerome Yen
Favorite | TC[WOS]:5 TC[Scopus]:5  IF:3.9/4.6 | Submit date：2022/05/17
Customer Valuation Theory  Customer Journey  Entropy-based Customer Value Score Method  
A novel method of variable selection in data envelopment analysis with entropy measures Journal article
Deng, Qiang, Lian, Zhaotong, Fu, Qi. A novel method of variable selection in data envelopment analysis with entropy measures[J]. International Journal of Operational Research, 2021, 41(4), 514-534.
Authors:  Deng, Qiang;  Lian, Zhaotong;  Fu, Qi
Favorite | TC[Scopus]:2 | Submit date：2022/05/13
Aic  Akaike Information Criteria  Data Envelopment Analysis  Entropy Theory  Variable Selection