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The Role of Audience Exclusivity: A Study of Radio Advertising Prices Journal article
Carol Ting. The Role of Audience Exclusivity: A Study of Radio Advertising Prices[J]. Journal of Media Business Studies, 2010, 7(3), 37-50.
Authors:  Carol Ting
Favorite | TC[WOS]:2 TC[Scopus]:2  IF:0.6/2.0 | Submit date：2019/06/18
Advertising  Exclusive Audience  Media Market Segmentation  Programming Differentiation  Radio  Targeting