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How product hedonism affects the Country-of-Origin effect on product perceived quality and price in the China market Journal article
Chow, Clement S.F., Chow, Wing Chi, Leong, Weng I., Zheng, Shizhe. How product hedonism affects the Country-of-Origin effect on product perceived quality and price in the China market[J]. Asia Pacific Journal of Marketing and Logistics, 2024, 36(4), 862-877.
Authors:  Chow, Clement S.F.;  Chow, Wing Chi;  Leong, Weng I.;  Zheng, Shizhe
Favorite | TC[WOS]:1 TC[Scopus]:1  IF:3.9/4.6 | Submit date：2024/02/22
Country-of-origin  Hedonism  Hedonic  Utilitarian  Quality And Price  China  Experiment  Factorial Design  
Visual and verbal communication in the design of eco-label for green consumer products Journal article
Tang,Esther, Fryxell,Gerald E., Chow,Clement S.F.. Visual and verbal communication in the design of eco-label for green consumer products[J]. Journal of International Consumer Marketing, 2004, 16(4), 85-105.
Authors:  Tang,Esther;  Fryxell,Gerald E.;  Chow,Clement S.F.
Favorite | TC[Scopus]:78 | Submit date：2019/08/01
Consumer Buying Behavior  Eco-label  Factorial Design  Green Consumerism Experiment  Visual/verbal Communication