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Consumed by Affects: Kwentong Jollibee [Jollibee Stories], Happy Objects, and the Formation of Intimate Publics Journal article
De Chavez, Jeremy Centeno. Consumed by Affects: Kwentong Jollibee [Jollibee Stories], Happy Objects, and the Formation of Intimate Publics[J]. Kritika Kultura, 2022, 38(1), 60-79.
Authors:  De Chavez, Jeremy Centeno
Favorite | TC[WOS]:1 TC[Scopus]:1 | Submit date：2022/06/08
Affect  Intimate Publics  Jollibee  Advertising  Fast Food  
Fast food consumption among tourists and residents in Macau: A means-end chain analysis Journal article
Chan, M. L, Opoku, E. K, Choe, J. Y. J. Fast food consumption among tourists and residents in Macau: A means-end chain analysis[J]. Journal of Foodservice Business Research, 2022, 27(3), 1-26.
Authors:  Chan, M. L;  Opoku, E. K;  Choe, J. Y. J
Adobe PDF | Favorite | TC[Scopus]:2 | Submit date：2022/08/05
Fast Food  Hard Laddering  Means-end Chain Theory  Tourist  Resident