English | 繁體

Search in the results

UM

Browse/Search Results:  1-3 of 3 Help

Selected(0)Clear Items/Page:    Sort:
Marketing online food images via color saturation: A sensory imagery perspective Journal article
Stephanie Q. Liu, Laurie Luorong Wu, Xi Yu, Huiling Huang. Marketing online food images via color saturation: A sensory imagery perspective[J]. Journal of Business Research, 2022, 151, 366-378.
Authors:  Stephanie Q. Liu;  Laurie Luorong Wu;  Xi Yu;  Huiling Huang
Favorite | TC[WOS]:12 TC[Scopus]:13  IF:10.5/11.2 | Submit date：2022/07/28
Consumer Behavior  Food Images  Online Marketing  Sensory Imagery  Visual Design  
Unhealthy aging? Featuring older people in television food commercials in China Journal article
Jiao, Wen, Chang, Angela Wen Yu. Unhealthy aging? Featuring older people in television food commercials in China[J]. International Journal of Nursing Sciences, 2020, 7, S67-S73.
Authors:  Jiao, Wen;  Chang, Angela Wen Yu
Favorite | TC[WOS]:7 TC[Scopus]:9  IF:2.9/3.9 | Submit date：2021/12/06
Advertising  Aged  Ageism  China  Food  Healthy Aging  Marketing  Stereotypes  
Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity Journal article
Chang,Angela, Schulz,Peter J., Schirato,Tony, Hall,Brian J.. Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity[J]. International Journal of Environmental Research and Public Health, 2018, 15(1).
Authors:  Chang,Angela;  Schulz,Peter J.;  Schirato,Tony;  Hall,Brian J.
Favorite | TC[WOS]:14 TC[Scopus]:16  IF:4.614/4.799 | Submit date：2019/06/18
Advertising Appeals  Advertising Tactics  Big Foods  Branding Strategy  Food Marketing  Global Brands  Obesity