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Faculty of Busin... [1]
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SO SIU IAN [1]
FONG HOC NANG [1]
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Journal article [1]
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2012 [1]
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英語English [1]
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Journal of Vacat... [1]
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Attracting divergent segments to a destination: Assessing segment compatibility by activities sought—a case study of Macao
Journal article
Siu-Ian (A) So, Leonardo AN Dioko, Hoc N Fong. Attracting divergent segments to a destination: Assessing segment compatibility by activities sought—a case study of Macao[J]. Journal of Vacation Marketing, 2012, 18(4), 341-357.
Authors:
Siu-Ian (A) So
;
Leonardo AN Dioko
;
Hoc N Fong
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Submit date：2019/10/03
Activities
Gaming Visitors
Macao Tourism
Segmentation
Cultural Heritage Visitors
