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Effects of functional green advertising on self and others Journal article
Mo, Ziying, Liu, Matthew Tingchi, Liu, Yongdan. Effects of functional green advertising on self and others[J]. PSYCHOLOGY & MARKETING, 2018, 35(5), 368-382.
Authors:  Mo, Ziying;  Liu, Matthew Tingchi;  Liu, Yongdan
Adobe PDF | Favorite | TC[WOS]:56 TC[Scopus]:60  IF:8.9/7.9 | Submit date：2018/10/30
Consumer Environmental Concern  Green Advertising  Individualism-collectivism  Third-person Effect  
Factors of Consumer Responses to Green Advertising: Cultural Orientation, Environmental Concern, and Product Involvement Conference paper
Pornpitakpan, C., Yuan, Y.. Factors of Consumer Responses to Green Advertising: Cultural Orientation, Environmental Concern, and Product Involvement[C], Vancouver, Canada:Academy of International Business, 2014, 42-null.
Authors:  Pornpitakpan, C.;  Yuan, Y.
Favorite |  | Submit date：2023/08/20
green advertising  cultural orientation  individualism-collectivism  product involvement  environmental concern