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How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market Journal article
Yang, Kaixin, Bu, Huimei, Huang, Rui, Liu, Matthew Tingchi. How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market[J]. Asia Pacific Journal of Marketing and Logistics, 2024.
Authors:  Yang, Kaixin;  Bu, Huimei;  Huang, Rui;  Liu, Matthew Tingchi
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:3.9/4.6 | Submit date：2024/10/10
Green Marketing Practices  Green Corporate Image  Customer Loyalty  Green Self-identity  New Energy Vehicle Market  
A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021 Journal article
Wang, Shaoshan, Liu, Matthew Tingchi, Pérez, Andrea. A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021[J]. Asia Pacific Journal of Marketing and Logistics, 2023, 35(8), 1857-1882.
Authors:  Wang, Shaoshan;  Liu, Matthew Tingchi;  Pérez, Andrea
Favorite | TC[WOS]:14 TC[Scopus]:18  IF:3.9/4.6 | Submit date：2024/01/10
Bibliometric analysis  Green marketing  Network visualization  
A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021 Review article
2022
Authors:  Wang, Shaoshan;  Liu, Matthew Tingchi;  Pérez, Andrea
Favorite | TC[WOS]:14 TC[Scopus]:18  IF:3.9/4.6 | Submit date：2023/01/30
Bibliometric Analysis  Green Marketing  Network Visualization  
Better for World, Better for Firm? A Study on Green Demarketing Strategy from Customers' Perspectives Conference paper
Stephanie U Si Man, Joseph Sy-Changco. Better for World, Better for Firm? A Study on Green Demarketing Strategy from Customers' Perspectives[C], 2016, 121-128.
Authors:  Stephanie U Si Man;  Joseph Sy-Changco
Favorite |  | Submit date：2019/12/03
Sustainable Marketing Strategy  Green Demarketing  Motive Attribution  Brand Attitude  
Why Go Green? Factors Affecting the Green Purchase Behaviour of Macau Youngsters Conference paper
Lu Chuhong, Joseph Sy-Changco. Why Go Green? Factors Affecting the Green Purchase Behaviour of Macau Youngsters[C], 2016, 66-72.
Authors:  Lu Chuhong;  Joseph Sy-Changco
Favorite |  | Submit date：2019/12/03
Green Marketing  Green Purchase Behaviour  Parental Influence  Peer Influence  Macau