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Efforts to globalize a national food: Market segmentation by reasons for ethnic food preferences Journal article
Kim, S.S, Choe, J.Y.J, Lee, A. Efforts to globalize a national food: Market segmentation by reasons for ethnic food preferences[J]. International Journal of Contemporary Hospitality Management, 2016, 2310 -2330.
Authors:  Kim, S.S;  Choe, J.Y.J;  Lee, A
Favorite |   IF:9.1/8.9 | Submit date：2022/08/27
Restaurants  Globalization  Restaurant industry  Internationalization strategy  
Exploration of strategies on patent licensing and Chinese materia medica internationalization Journal article
Ni,Jing Yun, Cai,Yong, Xu,Jia Chen, Hu,Yuan Jia, Wang,Yi Tao. Exploration of strategies on patent licensing and Chinese materia medica internationalization[J]. Chinese Traditional and Herbal Drugs, 2013, 44(21), 3080-3083.
Authors:  Ni,Jing Yun;  Cai,Yong;  Xu,Jia Chen;  Hu,Yuan Jia;  Wang,Yi Tao
Favorite | TC[Scopus]:0 | Submit date：2021/03/01
Chinese Materia Medica  Intellectual Property Rights  Internationalization  Patent Licensing  Strategy  
Cultural consideration in branding strategy of Chinese Patent Medicine: Field study in Singapore, Guangzhou and Hong Kong Journal article
Zhang N., Liu J., Hu H., Wang Y.. Cultural consideration in branding strategy of Chinese Patent Medicine: Field study in Singapore, Guangzhou and Hong Kong[J]. Journal of Medical Marketing, 2013, 13(3), 160.
Authors:  Zhang N.;  Liu J.;  Hu H.;  Wang Y.
Favorite | TC[Scopus]:2 | Submit date：2018/10/31
Chinese Patent Medicine  Marketing Strategy  Branding  Culture  Internationalization  Singapore  Guangzhou  Hong Kong