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Examining the Relationships Among Internet Celebrity, Trust, Happiness, Continuous Watching Intention, and Purchase Intention in Livestreaming Journal article
Zhu, Chris Zhen Gan, Hall, C. Michael, Fong, Lawrence Hoc Nang, Lin, Feifei, Wang, Zhenzhen, Naderi Koupaei, Sara. Examining the Relationships Among Internet Celebrity, Trust, Happiness, Continuous Watching Intention, and Purchase Intention in Livestreaming[J]. Journal of Quality Assurance in Hospitality and Tourism, 2024.
Authors:  Zhu, Chris Zhen Gan;  Hall, C. Michael;  Fong, Lawrence Hoc Nang;  Lin, Feifei;  Wang, Zhenzhen; et al.
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:2.6/2.9 | Submit date：2025/01/13
Internet Celebrity  Trust  Happiness  Continuous Watching Intention  Purchase Intention  Livestreaming Marketing  
Internet Celebrities and Electronic Word of Mouth: How do Internet Celebrities Influence Purchase Intention? Conference paper
YiXin, Y.X., Mac, V. I.. Internet Celebrities and Electronic Word of Mouth: How do Internet Celebrities Influence Purchase Intention?[C], 2019.
Authors:  YiXin, Y.X.;  Mac, V. I.
Favorite |  | Submit date：2022/07/27
social media  electronic word-of-mouth (eWOM)  internet celebrity  purchase intention  celebrity endorsement