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Marketing capabilities, institutional development, and the performance of emerging market firms: A multinational study
Journal article
Wu J.. Marketing capabilities, institutional development, and the performance of emerging market firms: A multinational study[J]. International Journal of Research in Marketing, 2013, 30(1), 36-45.
Authors:
Wu J.
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TC[WOS]:
57
TC[Scopus]:
71
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Submit date：2018/10/30
Economic Growth
Emerging Economies
Individualism
Institutions
Legislative Systems
Marketing Capabilities
Performance
