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How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market Journal article
Yang, Kaixin, Bu, Huimei, Huang, Rui, Liu, Matthew Tingchi. How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market[J]. Asia Pacific Journal of Marketing and Logistics, 2024.
Authors:  Yang, Kaixin;  Bu, Huimei;  Huang, Rui;  Liu, Matthew Tingchi
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:3.9/4.6 | Submit date：2024/10/10
Green Marketing Practices  Green Corporate Image  Customer Loyalty  Green Self-identity  New Energy Vehicle Market  
First-Person Pronouns in Sustainable Marketing Journal article
Yu, Xi, Huang, Huiling, Liu, Stephanie Q., Wu, Laurie Luorong. First-Person Pronouns in Sustainable Marketing[J]. Journal of Travel Research, 2024.
Authors:  Yu, Xi;  Huang, Huiling;  Liu, Stephanie Q.;  Wu, Laurie Luorong
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:8.0/9.7 | Submit date：2024/10/10
Environmentally Sustainability Marketing  Personal Pronouns  Relationship Norm  Warm Glow  Experimental Design  
How and when internal marketing orientation affects frontline employees’ positive word of mouth: insights from a hotel in China Journal article
Hong, Zijing, Xu, Angela J., Loi, Raymond, Chow, Cheris W.C.. How and when internal marketing orientation affects frontline employees’ positive word of mouth: insights from a hotel in China[J]. European Journal of Marketing, 2024.
Authors:  Hong, Zijing;  Xu, Angela J.;  Loi, Raymond;  Chow, Cheris W.C.
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:3.7/5.5 | Submit date：2024/10/10
Felt Responsibility For Constructive Change  Internal Marketing Orientation  Job Crafting  Positive Word Of Mouth  
How foodstagramming posts influence restaurant visit intention: the mediating role of goal relevance and mimicking desire Journal article
Chen, Yun Victoria, Jin, Xin, Gardiner, Sarah, Wong, Ip Kin Anthony. How foodstagramming posts influence restaurant visit intention: the mediating role of goal relevance and mimicking desire[J]. International Journal of Contemporary Hospitality Management, 2024.
Authors:  Chen, Yun Victoria;  Jin, Xin;  Gardiner, Sarah;  Wong, Ip Kin Anthony
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:9.1/8.9 | Submit date：2024/08/05
Consumer Decision-making  Foodstagramming  Goal Relevance  Heuristic–systematic Model  Mimicking Desire  Normative Focus Theory  Social Media Marketing  
Scent-driven Selective Attention on Gambling Outcome: Implications for Responsible Gambling Journal article
Lawrence Hoc Nang Fong, Sunny Zhenzhen Nong, Anise M. S. WU, FONG KA CHIO. Scent-driven Selective Attention on Gambling Outcome: Implications for Responsible Gambling[J]. Journal of Gambling Studies, 2024.
Authors:  Lawrence Hoc Nang Fong;  Sunny Zhenzhen Nong;  Anise M. S. WU;  FONG KA CHIO
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:2.4/2.7 | Submit date：2024/08/21
Ambient Scent  Responsible Gambling  Sensory Marketing  Selective Attention  Top-down Control  
Cold tones for sincerity and warm tones for excitement: interactive effects of color tone and brand personality on brand evaluation Journal article
Yang, Yang, Ye, Xinnan, Chen, Sirong, Zhao, Yan, Law, Rob, Yang, Lu. Cold tones for sincerity and warm tones for excitement: interactive effects of color tone and brand personality on brand evaluation[J]. Asia Pacific Journal of Tourism Research, 2024, 29(10), 1222-1236.
Authors:  Yang, Yang;  Ye, Xinnan;  Chen, Sirong;  Zhao, Yan;  Law, Rob; et al.
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:4.3/4.4 | Submit date：2024/08/05
Brand Personality Communication  Color Tone  Hospitality Decoration  Perceived Fluency  Tourism Marketing  
Color and naturalness: How color saturation shapes tourists' perception and purchase intention Journal article
Zhang, Ke, Hou, Yuansi, Li, Gang. Color and naturalness: How color saturation shapes tourists' perception and purchase intention[J]. International Journal of Tourism Research, 2024, 26(4), e2717.
Authors:  Zhang, Ke;  Hou, Yuansi;  Li, Gang
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:4.1/4.7 | Submit date：2024/09/03
Color Psychology  Color Saturation  Lay Belief  Naturalness Perception  Visual Marketing  
Critiquing Issues in Traditional Chinese Medicine through Online Advertising for Responsible Direct-to-Consumer Marketing Conference
Sydney, Australia, 会议类型: 國際會議International Conferences, 2024
Authors:  CHANG WEN YU ANGELA;  Schulz, PJ
Adobe PDF | Favorite |  | Submit date：2024/08/28
Traditional Chinese Medicine (Tcm), Online Advertising, Direct-to-consumer (Dtc) Marketing, Ethical Issues, Conceptual Framework, Responsible Marketing.  
A meta-analytic comparison of scent effect between retailing and hospitality Journal article
Fong, Lawrence Hoc Nang, Wang, Erin Yirun, Ricaforte, Benigno Glenn R., Costa, Rui Augusto. A meta-analytic comparison of scent effect between retailing and hospitality[J]. International Journal of Retail and Distribution Management, 2024, 52(4), 461-476.
Authors:  Fong, Lawrence Hoc Nang;  Wang, Erin Yirun;  Ricaforte, Benigno Glenn R.;  Costa, Rui Augusto
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:5.5/5.5 | Submit date：2024/05/16
Hospitality  Meta-analysis  Retailing  Scent  Sensory Marketing  Smell  
Hitting it out of the park with park personality: Scale development and validation Journal article
Quintal, Vanessa, Sung, Billy, Liu, Matthew Tingchi, Duong, Chien Van. Hitting it out of the park with park personality: Scale development and validation[J]. Journal of Destination Marketing and Management, 2024, 31, 100869.
Authors:  Quintal, Vanessa;  Sung, Billy;  Liu, Matthew Tingchi;  Duong, Chien Van
Favorite | TC[WOS]:1 TC[Scopus]:1  IF:8.9/8.3 | Submit date：2024/04/02
Park Marketing  Scale Development  Best-worst Scaling  National Parks  Urban Parks  Park Personality