English | 繁體

Search in the results

UM

Browse/Search Results:  1-5 of 5 Help

Selected(0)Clear Items/Page:    Sort:
Enhancing social media branded content effectiveness: strategies via telepresence and social presence Journal article
Liu, Guanrong, Lei, Soey Sut Ieng, Law, Rob. Enhancing social media branded content effectiveness: strategies via telepresence and social presence[J]. Information Technology and Tourism, 2022, 24(2), 245-263.
Authors:  Liu, Guanrong;  Lei, Soey Sut Ieng;  Law, Rob
Favorite | TC[WOS]:8 TC[Scopus]:11  IF:6.3/6.9 | Submit date：2022/08/05
Branded Content  Hotel  Marketing Effectiveness  Social Media  Social Presence  Telepresence  
Young consumers’ behavioural intention based on hotel websites Journal article
Chan, Sow Hup Joanne, Wu, Simon, Vipulakom, Krisee. Young consumers’ behavioural intention based on hotel websites[J]. Anatolia, 2020, 31(1), 1-18.
Authors:  Chan, Sow Hup Joanne;  Wu, Simon;  Vipulakom, Krisee
Favorite | TC[WOS]:6 TC[Scopus]:5  IF:1.6/2.1 | Submit date：2021/12/03
Behavioural Intentions  Macau  Marketing Effectiveness  Site Attractiveness  User-friendliness  Young Consumers  
Young consumers’ behavioral intention based on hotel websites Journal article
Chan, Sow Hup Joanne, Wu, I. K., Vipulakom, K.. Young consumers’ behavioral intention based on hotel websites[J]. Anatolia, 2020, 1-18.
Authors:  Chan, Sow Hup Joanne;  Wu, I. K.;  Vipulakom, K.
Favorite | TC[WOS]:6 TC[Scopus]:5  IF:1.6/2.1 | Submit date：2022/08/27
Hotel  Macau  Marketing Effectiveness  Language  Site Attractiveness  User-friendliness  Websites  
Relationships between the direct and induced effects of destination advertising Conference paper
Choe, Y., Fesenmaier, D.R.. Relationships between the direct and induced effects of destination advertising[C], 2013.
Authors:  Choe, Y.;  Fesenmaier, D.R.
Favorite |  | Submit date：2019/10/22
Advertising Effectiveness  Tourism Advertising  Destination Marketing Organization  Behavioral Changes  Nonlinear Models  
A Strategic Use of the Communication Mix in the Destination Image-Formation Process Journal article
Glenn McCartney, Richard Butler, Marion Bennett. A Strategic Use of the Communication Mix in the Destination Image-Formation Process[J]. Journal of Travel Research, 2008, 47(2), 183-196.
Authors:  Glenn McCartney;  Richard Butler;  Marion Bennett
Favorite | TC[WOS]:79 TC[Scopus]:81  IF:8.0/9.7 | Submit date：2020/07/14
Tourism  Communication Effectiveness Grid  Destination Image  Marketing