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Placebo effect in food marketing: young consumers' perception of food healthiness and tastiness in reduced-sugar labeling Journal article
Huang, Li, Song, Xi, Liu, Matthew Tingchi, Chang, Wen yu, Shi, Guicheng James. Placebo effect in food marketing: young consumers' perception of food healthiness and tastiness in reduced-sugar labeling[J]. Asia Pacific Journal of Marketing and Logistics, 2024, 36(7), 1595-1615.
Authors:  Huang, Li;  Song, Xi;  Liu, Matthew Tingchi;  Chang, Wen yu;  Shi, Guicheng James
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:3.9/4.6 | Submit date：2024/05/16
Health Communication  Marketing Placebo Effect  Perceived Healthiness  Perceived Tastiness  Promotions Management  Reduced-sugar Labeling  
Marketing placebo effect on consumption of reduced-sugar labeled products Journal article
Huang,Li, Song,Xi, Liu,Matthew Tingchi. Marketing placebo effect on consumption of reduced-sugar labeled products[J]. Asia Pacific Journal of Marketing and Logistics, 2023, 36(1), 148-166.
Authors:  Huang,Li;  Song,Xi;  Liu,Matthew Tingchi
Favorite | TC[WOS]:3 TC[Scopus]:4  IF:3.9/4.6 | Submit date：2023/08/03
Health Communication  Health-induced Anxiety  Marketing Placebo Effect  Reduced-sugar Labelling  Self-congruity