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A discount strategy in word-of-mouth marketing Journal article
Zhang, Tianrui, Li, Pengdeng, Yang, Lu Xing, Yang, Xiaofan, Tang, Yuan Yan, Wu, Yingbo. A discount strategy in word-of-mouth marketing[J]. Communications in Nonlinear Science and Numerical Simulation, 2019, 74, 167-179.
Authors:  Zhang, Tianrui;  Li, Pengdeng;  Yang, Lu Xing;  Yang, Xiaofan;  Tang, Yuan Yan; et al.
Favorite | TC[WOS]:19 TC[Scopus]:20  IF:3.4/3.3 | Submit date：2022/05/17
Discount Pricing  Marketing Profit  Wom Marketing  Wom Spreading Model  
小而美？注意力經濟視角下的傳媒盈利新模式初探：以廣州為例 Small is Beautiful? An Exploration of Viable Business Model of Media Organizations under the Lens of Attention Economy: The Case of Guangzhou Journal article
李小勤. 小而美？注意力經濟視角下的傳媒盈利新模式初探：以廣州為例 Small is Beautiful? An Exploration of Viable Business Model of Media Organizations under the Lens of Attention Economy: The Case of Guangzhou[J]. Communication and Society Journal, 2019(49), 43-73.
Authors:  李小勤
Adobe PDF | Favorite |  | Submit date：2022/08/01
注意力經濟 Attention Economy  去大眾化媒體 Demassification Of Media  智慧新聞 Wisdom Journalism  智慧營銷 Wisdom Marketing  新媒體盈利模式 New Media Profit Model  
Dynamic Discount Pricing in Competitive Marketing Journal article
Chen, Jian, Yang, Lu Xing, Huang, Da Wen, Yang, Xiaofan, Tang, Yuan Yan. Dynamic Discount Pricing in Competitive Marketing[J]. IEEE Access, 2019, 7, 145340-145347.
Authors:  Chen, Jian;  Yang, Lu Xing;  Huang, Da Wen;  Yang, Xiaofan;  Tang, Yuan Yan
Favorite | TC[WOS]:4 TC[Scopus]:5  IF:3.4/3.7 | Submit date：2022/05/23
Discount Pricing  Marketing Management  Optimal Control  Optimality System  Profit Maximization  Word-of-mouth Propagation  
The modeling and analysis of the word-of-mouth marketing Journal article
Li, Pengdeng, Yang, Xiaofan, Yang, Lu-Xing, Xiong, Qingyu, Wu, Yingbo, Tang, Yuan Yan. The modeling and analysis of the word-of-mouth marketing[J]. PHYSICA A-STATISTICAL MECHANICS AND ITS APPLICATIONS, 2018, 493, 1-16.
Authors:  Li, Pengdeng;  Yang, Xiaofan;  Yang, Lu-Xing;  Xiong, Qingyu;  Wu, Yingbo; et al.
Favorite | TC[WOS]:32 TC[Scopus]:30  IF:2.8/2.6 | Submit date：2018/10/30
Word-of-mouth Marketing  Overall Profit  Differential Dynamical System  Equilibrium  Global Attractivity  
Uncovering the service profit chain in the casino industry Journal article
Catherine Prentice, IpKin Anthony Wong, Desmond Lam. Uncovering the service profit chain in the casino industry[J]. INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2017, 29(11), 2826-2846.
Authors:  Catherine Prentice;  IpKin Anthony Wong;  Desmond Lam
Favorite | TC[WOS]:15 TC[Scopus]:17  IF:9.1/8.9 | Submit date：2018/10/30
Marketing  Management  Literature Review  Tourism And Hospitality  Service Profit Chain  Casinos