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Pioneering the media convergence: lifestyle media production in the digital age in China Journal article
Li, Xiaoqin, Gong, Xiaojing, Mou, Runrun. Pioneering the media convergence: lifestyle media production in the digital age in China[J]. Journal of Media Business Studies, 2021, 18(4), 304-320.
Authors:  Li, Xiaoqin;  Gong, Xiaojing;  Mou, Runrun
Favorite | TC[WOS]:7 TC[Scopus]:9  IF:0.6/2.0 | Submit date：2022/05/13
China  Lifestyle Media Production  Media Convergence  Niche Marketing  
Pioneering the media convergence: lifestyle media production in the digital age in China Journal article
Li, Xiaoqin, Gong, Xiaojing, Mou, Runrun. Pioneering the media convergence: lifestyle media production in the digital age in China[J]. Journal of Media Business Studies, 2021, 18(4), 304-320.
Authors:  Li, Xiaoqin;  Gong, Xiaojing;  Mou, Runrun
Adobe PDF | Favorite | TC[WOS]:7 TC[Scopus]:9  IF:0.6/2.0 | Submit date：2022/07/30
China  Lifestyle Media Production  Media Convergence  Niche Marketing  
The identity branding of Hengqin :a fantasy theme analysis Conference paper
Wu Mei. The identity branding of Hengqin :a fantasy theme analysis[C], 2017.
Authors:  Wu Mei
Favorite |  | Submit date：2019/07/17
Destination Branding  Owned Media  Paid Media  Earned Media  Symbolic Convergence Theory  Fantasy Theme Analysis  
Reading together, profit together? A case study of media convergence at Bingodu Conference paper
Li, X. Q., Gong, X.J.. Reading together, profit together? A case study of media convergence at Bingodu[C], Hong Kong:Hong Kong Baptist University, 2016, 98-100.
Authors:  Li, X. Q.;  Gong, X.J.
Favorite |  | Submit date：2022/08/30
news APP  media convergence  innovation  business model  case study