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JA YOUNG CHOE [1]
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2021 [1]
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英語English [1]
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The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas
Journal article
Hwang, J, Choe, J. Y. J, Kim, H. M, Kim, J. J. The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas[J]. Journal of Hospitality and Tourism Management, 2021, 48, 561-571.
Authors:
Hwang, J
;
Choe, J. Y. J
;
Kim, H. M
;
Kim, J. J
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TC[WOS]:
33
TC[Scopus]:
36
IF:
7.6
/
8.3
|
Submit date：2021/12/08
Brand Loyalty
Memorable Brand Experience
Perceived Value
Robot Barista
Type Of Employee
